Just By Being You

Feee Films directed and produced the Just By Being You campaign for California CASA in partnership with creative agency Pastilla. Designed to recruit more male, BIPOC, and younger volunteers, the campaign features three aspirational case studies that reflect the kinds of connections CASA hopes to foster between volunteers and youth. Each story highlights how representation and shared experiences can help young people see themselves in the adults advocating for them. Through these pairings, the campaign underscores the powerful role CASA volunteers play in providing stability, mentorship, and advocacy for youth in foster care.