California CASA
Commercial
The commercial campaign for California CASA was directed by Feee Films producer and director Felicia Manning in partnership with creative agency Pastilla. The campaign aimed to recruit more male, BIPOC, and younger volunteers to support youth in foster care. Our storyline depicted how CASA volunteers had an impact on young people, leading to a significant increase in volunteer interest. Court Appointed Special Advocates, known as CASA volunteers, speak up for the best interests of youth in foster care and provide a stable presence in their lives. Participating in the project was a significant and valuable experience, and we're honored to have contributed to CASA's remarkable efforts.
Our Roles
Concept
Direction
Production
Post Production
The campaign highlights the transformative power of CASA volunteers and their commitment to providing a stable presence in the lives of foster youth.
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